also building a powerful social network, and creating a ‘virality’ around the content you publish.

A piece of content that’s shared by an influencer is like a content asset on marketing steroids! You’ll notice how it will keep getting shared by people in the influencers’ network, which can stimulate lots of free website traffic.

The challenge with this technique is to persuade the influencer to do an interview with you. This can sofa set single be time consuming, and can often take months before they agree! Never give up, because even a single influencer interview can provide you with the much needed website traffic boost you need.

Email Marketing

As you publish content on your blog, do guest blogging, and interview influencers, you’ll attract lots of traffic to your website. An important step to action is to have an email capture popup or a form that requests website visitors to leave their email address.

By doing this, you will collect lots of email addresses of website visitors who want to hear from you. These are your fans, the people who want to be part of your journey, your brand advocates and, quite possibly, your future customers. So maintaining a positive relationship that nurtures them over time is the key to your marketing success.

These people may not always have the time to visit your website, so it’s important for you to email them whenever you publish a post, or any content piece that could be of interest to them.

Automate your email marketing by using sophisticated email marketing software like Mailchimp, which can send an email to your subscribers when you publish an article, and follow up with your subscribers in case they don’t open your emails.

Include a link in these emails for your subscribers to click so that they can be directed to the relevant part of your website. It’s important to include a clear ‘call to action’ in your emails, so your subscribers know what you’re expecting of them. Never fail to deliver the value your emails are promising to them.

Online Webinars

If you’re looking to interact with your audience live, webinars can offer the benefit of connecting with your customers, and enable you to create informational value for your audience.

Choose a webinar topic that would be of interest to your audience. If you’re in the coffee business, organising a webinar on making great cappuccino could be a great idea. Make sure you choose a webinar topic your audience is actually excited about to boost registrations.

The tricky part with webinars is to market them, and then get people to attend. For this reason, you need to start spreading the word about your webinar a few days before it’s held. Allow the time to send 2-3 reminders prior to the webinar via email and text if you can, so your registrants don’t miss it.

We recommend creating solid value in your webinars. A lot of them offer generic information to people, leaving them disappointed. Be different and authentic in the way you conduct your webinars by using it as a medium to really understand your customers and allow them to interact with you.

At the end of the webinar, give your participants clear and specific calls to action, so they know exactly what to do next.

Analyse Current Traffic Sources

To generate high-quality traffic to your website, you need to analyse what’s working for you. One way to do this is via Google Analytics. It is an excellent way to see all of your current traffic sources, know more about the traffic’s composition, where it’s coming from, and why.

Image credit: Google

Google analytics will show you the channels that send traffic to your website, traffic sources, and referral sources, to name a few. You’ll also learn where your users are, the time of the day they visit your website, and what devices they’re using to access it. This is only the tip of the iceberg!

Image credit: Google

This information can be excellent for making great marketing decisions to boost traffic to your website. You can double down on what’s working, and eliminate what’s not working to save time. Only devote your attention to those channels that are most productive and offer the highest returns.

Google Analytics isn’t the only tool that can help you understand your website traffic. You can use a tool like Hotjar heatmaps to understand which parts of your website users spend the most time on. It records user behavior while they’re browsing your website.

This can be fantastic as you get a deeper understanding of what website visitors like and dislike about your website, so you can optimize accordingly.

Adopting this sort of agile marketing mindset by testing your efforts, you become a lot smarter about generating free website traffic.

Wrapping it up

By having a systematic plan to implement the above tips, you will be able to attract plenty of free traffic to your website, overtime. Remember, building free traffic is a marathon, not a sprint race, so be patient until you start to see real results!

What are your free traffic efforts? How long did it take you to start seeing results?